The advertiser grabs the attention of the consumer by juxtaposing the parts of the male body. The slogan is "in an absolut world" and on the box in the picture it says "the perfect man".. this is an appeal towards humor because in an ideal world this would happen. This ad is very identifiable and is aimed at women. If I saw this ad I would probably first find it humorous, but in a way I think I would be attracted to the product in that it is presented as a thing that is perfect or could make the world perfect. It is idealized and this is an appeal towards power. Everyone wants to be in control of their life.
Monday, March 31, 2008
Tuesday, March 25, 2008
A new place that advertisers are placing ads are on social networking sites. On facebook when you log in there is a "mini feed" it will tell you the recent activities of your friends. Sometimes there will be "sponsored ads" or "sponsored links." I actually usually look at these because they are highlighted in a different color and tend to stand out. I know my student credit card was advertised on there, and that is what actually prompted me to get the credit card.
Monday, March 10, 2008
Thursday, March 6, 2008
Monday, March 3, 2008
The Myth of the Potographic Truth
The first image is kind of humorous, but it also can make a statement. The statement or meaning is can be different depending on how you interpret the image. For instance, the image could be a sign of how ridiculous it is to eat meat, this would be a message from a vegetarian. Most Americans find the idea of eating cat meat as ridiculous, however eating cow meat (beef) is considered to be normal in American society. This image could be saying that eating beef in a taco is just as ridiculous as eating a cat, because they are both forms of life that could be potentially ingested by humans. So the first image to me says, in a humors way, "If it is okay for us to eat a cow, why not a kitten?" (Trying to prove a point that it is not "okay.") When the image is cropped and the second Image is produced. The entire meaning of the image changes. The second image is more mysterious and makes less of a statement. The image could be interpreted as a man posing for a picture makign a silly face. It could be interpreted as a man who is shocked or surprised, or trying to act shocked or surprised, or a similar emotion. It could even be interpreted as a man trying to show us something about the inside of his mouth. While the first image seems to take a stand on a controversial issue, the second image just seems to be an expression or emotion.
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