Absolut

The advertiser grabs the attention of the consumer by juxtaposing the parts of the male body. The slogan is "in an absolut world" and on the box in the picture it says "the perfect man".. this is an appeal towards humor because in an ideal world this would happen. This ad is very identifiable and is aimed at women. If I saw this ad I would probably first find it humorous, but in a way I think I would be attracted to the product in that it is presented as a thing that is perfect or could make the world perfect. It is idealized and this is an appeal towards power. Everyone wants to be in control of their life.