Media: Conference Calls
Content: A conference call could contain both live streaming of audio and video. It can contain many people on both ends of the conference calls. Usually these people are business people, which include both people in management and other employee positions.
Message: This really displays McLuhan’s idea of the Global Village. Many companies can do business very easily with companies overseas with the use of this new technology. They can have different branches of their company in different places and more easily communicate with them. This type of conferencing also serves as an extension of man and their senses because it allows their ideas to be spread all over the world, just as quickly as they are stated out loud. The communication established by video and audio conferencing over the web or telephone makes communication nearly or just as efficient as in person communication. Companies save money and time this way because they don’t have to pay for travel fees or have to take long flights or drives to have in person meetings. This means that many companies have branches all over the world and ties the world together. For instance there are branches of IBM both here in the United States and India. This ties the two countries together with some similarities because this means that people in both countries will both be aware of and be able to identify with IBM, greatly enhancing the concept of the Global Village.
This is a positive form of new media because globalization allows for the world to become more understanding of other cultures and to be more united along with the fact that this form of technology also aids the economy of many nations.
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