Thinking some more about Chapter 1.

After looking over the chapter again, I started to think more about looking as an exertion or power. One may think that he or she has the power to control what they look at. However, there are many images and forms of media competing for our attention. The most powerful image therefore, gains our more of our attention. This is perhaps the competition that advertisers are in.

We can exert power by choosing to ignore a certain image or even a certain person, by simply choosing not to look at or acknowledge it or them. This is a very powerful tool.

With all the various stimuli that is around us, competing for our limited amount of attention, it is impossible to focus on everything at once. No one can take in every detail of what is going on around them, not even the most attentive person. This is important for advertisers especially to know, because they want to create an image that can get the most attention. That will shock, surprise, intrigue, fascinate, excite, and capture an individual.

It's interesting to take note of practices of looking and images in this sense.